How to Boost Product Adoption on Your Team
The most critical factor in customer retention is product adoption. If clients see immense worth in the product or service, they will probably continue using it. But, convincing them to purchase your service or product is a difficult task.
Your prospective customers are more content with their current surroundings than risking their lives with the new product. There are various ways to convince them to take the leap and choose your product to increase product adoption. This same approach can help businesses boost tool or new technology adoption, which will help them efficiently manage milestones and track multiple projects side by side.
Let’s quickly determine the meaning and how we can boost product adoption.
What Is Product Adoption?
Product adoption is the process your customers undergo to become aware of your product, discover its value, and become regular customers.
It’s a basic concept; however, “adoption” differs for each organization. Its measurement depends on how you define the “adoption” of your product.
Consider Instagram as an example. The company might think that users that download their app, register, and start posting on the app are a part of the program. They could also view commenting or liking someone another’s blog post as adoption. However, they might not think you have adopted the product until you post the third time.
Users need to decide to accept the product, and value is what motivates them to act.
What Is a New Product Adoption Process?
The new product adoption process is a method you employ to help people move from being completely unaware of your product until they decide that it is a good fit for them.
The journey is naturally broken into phases, where the customer’s needs and how you can satisfy them are different.
In the beginning, it is essential to make potential clients aware of your product’s capabilities, the benefits it offers, and the reason they ought to be interested in it. It will help them transition from the initial stage to the decision-making stage.
Then, they’re focused on how to get the most out of your capabilities and what it will cost.
Ways To Boost Product Adoption
Any improvement in product adoption is the primary focus of every product owner’s efforts. Here are some ways to improve product adoption:
Make Your Product More Attractive
It’s a no-brainer. When your offering is more effective and has more value, then the acceptance of your product will increase.
Offering something superior or different new, or better, can be more effective in convincing people to test and accept your product.
Help To Make Your Support More Uplifting
There will always be a few niggles regardless of how you do to fix your product.
Some of them could be the reason for the churn. If you’re not there for the users each time they encounter problems or require assistance, you’re going to lose them.
Be sure your contact support is simple and easily accessible within your UI.
Enhance Your Onboarding Experience
Onboarding is an essential aspect of driving adoption. Here’s how you can do it better:
- Utilize contextual onboarding to guide users through the onboarding process directly within the app, instead of having an additional help guide or video that shows users outside of the application
- Make sure your onboarding drives users to the activation point.
- Segment and customize onboarding according to customer personas
- Get feedback from users on ways to enhance your onboarding process.
In addition to monitoring goals and targets, it is vital to track users’ progress toward achieving those targets. Engagement of users and personal attitudes are the two most crucial indicators of an effective implementation process. User engagement can be assessed by providing analytics on user behavior. Personal opinions should be determined through qualitative research and interviews.
Product Adoption Strategy
Personalization should not stop at the point of registration. There are a variety of product adoption strategies to keep customers satisfied and engaged.
- Determine how “aha moments” differ for different users.
- Curate onboarding based on the user’s needs
- Share helpful material to increase retention
- Be ready for unexpected shifts in the customer’s journey
- Be aware that the adoption of a product is a collaborative effort
Assess and refine your product strategy for adoption as time passes
The more you can include personalization in your strategies for implementing products, the more likely you are to create a relationship with your clients. These help to boost the retention of your customers.
However, even the implementation of personalization does not ensure all users’ engagement with your service. It is also essential to establish indicators to gauge your success and determine improvement areas. If you monitor this information and acquired users, you’ll discover more effective ways to boost the adoption of your product.
Key Metrics to Monitor the Adoption Of A Product
What “counts” as product adoption will be specific to your product, but there are some essential standard metrics:
Time to First Value (TTFV): The speed users can go from beginning an experiment to activation.
Product Qualified Leads (PQLs): Users who have been activated are ready to go and are just waiting to push to the right side of the line.
Customer Lifetime Value (CLV): The more customers adopt, the lower the chance of churn. That means you earn more money per customer overtime or more CLV.
Product Activity Rate (PAR): PAR is the proportion of new users that reach this point. If you have a high PQL with an unsatisfactory PAR means you’re creating too many new sign-ups.
Features Adoption Rate The utilization of many features can provide a good indicator of users gaining benefits. The efforts to encourage feature adoption will result in more significant numbers of users engaging and adopting the part.
Customer Engagement Score: This is a more complicated, customized measure that assigns values to events or actions that show users are more involved and gaining more weight (e.g., referral of a colleague or completing a task and filling out their profile, etc.).
Product adoption is about knowing your customer’s needs and desires and addressing them at all life cycle stages. By meeting the needs of everyone, you can make the product an unstoppable success.
An excellent way to increase acceptance of your product is using a tool such as ProScheduler. Such tools can assist you in visualizing your tasks and how they will fit in the overall image of your project.